Brand Management Articles

From start to finish 2015 was a generous year in terms of learning opportunities for marketers.

Brand management articles. Recently considerable academic and management interest has focussed on corporate heritage and in particular on the corporate heritage brand notion. Brand management still trumps customer management in most large companies and that focus is increasingly incompatible with growth. Select any of the popular topics below to narrow your search. Brand management is a function of marketing that uses techniques to increase the perceived value of a product line or brand over time.

What is brand management we live in a world where products are rapidly commoditized and services are cheaply outsourced. What s more anyone can publish negative articles reviews or social media content about your company. Articles on brand management brand management introduction brand management includes managing the tangible and intangible characteristics of brand. A stronger brand that s our hope for every marketing oriented leader and professional that reads our insights on branding strategy insider.

Effective brand management enables the price of products to go. Consider the story of oldsmobile an american car brand launched. Since 2006 thirty must read articles on brand management covering the shaping forces of strategy markets culture consumer behavior over communication category disruption the speed in which the discipline is changing and how brands are responding to. It means defining the brand positioning the brand and delivering the brand.

25 must read articles on brand management by derrick daye. This article provides a thorough overview of. Access thousands of our brand management online marketing resources here. The journal of brand management is a peer reviewed publication which has established itself as the leading authoritative journal on brand management and strategy.

In marketing brand management begins with an analysis on how a brand is currently perceived in the market proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives developing a good relationship with target markets is essential for brand management.